Our Services

Boost App Store Ranking via App Store Optimization


Keyword Search Optimization

Increase KCN and rank position in App Store search results

App Store Ranking Boost

Rank your app to top, increase app’s exposure in App Store

High Quality User Acquisition

Drive 100% real users to your app, deliver large volume of CPA

Free ASO plan analysis

Customize the best ASO plan for your app and we do it for free

ASOtop1 Essence

How to Get Your Apps Best App Promotion



1: My app is on top of the store, but the rank of keywords cannot be searched on it!

App Store Ranking ≠ App Keyword Ranking

App store ranking is an overall evaluation of your app install volumes, ratings, reviews and user utilization, etc. While, app keyword ranking relies on keyword search volumes in App Store search field. To increase your app keyword ranking, you can:

  • 1) Simplify app icon to increase conversion, including color, text, brand logo, etc.
  • 2) Utilize keywords in Title for higher CTR and keywords in Description for better SEO.
  • 3) Always analyze and filter old and new keywords, especially for each app update.
  • 4) Use keyword search optimization service on ASOtop1 to Boost app keyword ranking.
2: I launched an app a couple weeks ago but only have 100+ users!

More exposure = More installs

Newly released/updated app gets little exposure in App Store, so only small amount of installs can be acquired at the very beginning. The best way to get more users is to expose your app on App Store top charts or/and App Store search results top list. To get more exposure, you can:

  • 1) Advertise on Facebook, Twitter, Google Adwords, etc, and remember to target your app user type including age, GEO, hobbies, etc.
  • 2) Start app store optimization campaigns on ASOtop1 to get app ranked in App Store search results and make app visible to users.
  • 3) Guide app users to leave good reviews, exchange reviews with other developers or spend budget on reliable review sites like BestReviewApp.
  • 4) Get as more high ratings as possible for your app.
  • 5) Use keyword tools like AppAnnie, SearchMan to do keyword analysis for keyword search optimization.
  • 6) Create your app pages on Facebook, Twitter, forums and update app new features, app promotions, etc on them.
  • 7) Build links on Social Media and leave your app link directing users to App Store for install.
3: How many search and installs do I need to expose my app to search results top list?

App keyword ranking depends on the targeted keyword's competition, your keyword search CTR, user install volumes after search, and your app quality. For high competition keywords, you need to set a very high amount of installs per day and learn to reset the daily pace after app store ranking increases. Here are some suggestions for your reference to get longer retention for higher app keyword ranking:

  • 1) High Competition Keyword, eg: "Slot/Casino/fighting game type", "Instagram likes/followers app type", "VPN/Proxy app type".
    • Suggested Volume: 1K-8k search & installs
    • Suggested Pace: 500 per day
    • Result Estimate: jumps to top 5
    • Suggested Change: Set pace as 300 after app keyword ranking increases to #1 over 2 days

  • 2) Relatively-less Competition Keyword, eg: "Dating app type", "Fitness/workout app type".
    • Suggested Volume: 0.5K-6k search & installs
    • Suggested Pace: 500 per day
    • Result Estimate: jumps to top 1
    • Suggested Change: Set pace as 300 after app keyword ranking increases to #1

  • 3) General Keyword, eg: "cricket/golf app type", "meditation app type".
    • Suggested Volume: 0.5K-5k search & installs
    • Suggested Pace: 500 per day
    • Result Estimate: jumps to top 1
    • Suggested Change: Set pace as 300 after app keyword ranking increases to #1
4: How long will my app be on the top after app store ranking increases in search results?

It all depends on your volume and app quality. If your app quality is awesome, more organic users install your app after ASOtop1 successfully boost your app keyword ranking to the top. And the more new daily traffic your app gets, the longer your app retains on the higher app store ranking position. While, if your app is not very good, after a few days/weeks retention, your app keyword ranking might drop slowly and then remain at new position as the daily new traffic is less than before. Here we would like to list a few examples to explain it:

  • Get More Likes on Photos for Instagram
  • Keyword: more likes
  • Volume: 5K US Search & Installs for iPhone
  • Terms: 8 Days * 500 + 3 Day *300 + 1 Day * 100
  • Position: Jumps to #2 from #25
  • Retention: #2 retains over 6 weeks

  • Ins Followers
  • Keyword: buy instagram followers
  • Volume: 5K US Search & Installs for both iPhone & iPad
  • Terms: 3 Days * 1000 + 4 Days * 500
  • Position: Jumps to #1 from #24
  • Retention: #1 retains over 9 weeks
5: How does app store search optimization on ASOtop1 work?

ASOtop1 helps mobile app developers and publishers better promote their apps, boost app keyword ranking, and make apps visible in App Store. We have large user base worldwide and all of them are iPhone, iPad game lovers and app players. Once you start a campaign targeting a specific country, large search & installs can be acquired in a short time. Thus, our app store search optimization service boosts your app keyword ranking to top.

6: Can I pick any keyword for targeting in ASOtop1 campaigns?

No. App keyword ranking is mainly based on users' search volume and installs volume in App Store. If your app keyword ranking is too low, let's say, #600, the iPhone/iPad users have to scroll down to #600 in App Store and it would be very difficult for them to locate your app. Therefore, ASOtop1 only does app store search optimization for apps which are already on top 250 on the targeted keyword.

7: How long does it take to see the campaign results?

For each search & install, we provide you with detailed report on our ASOtop1 console. To guarantee you fraud free, we use UUID (Unique User Identifier for each device) instead of IDFA to track each install. As to the performance, it generally shows up 8-10 hours after your campaign and the result can be checked accurately in App Store search results.

8: Can you check my app and suggest me a best plan for app store optimization?

Absolutely! Without any charge we will do price quote, result estimate, and best ASO plan based on your budget. Please feel free to contact us at Business@ASOtop1.com.