Top 5 App Store Optimization Mistakes You Should Know

App Store Optimization MistakesMany developers have realized the importance of app store optimization towards an app’s success. The chances can be a mere speck among the millions of offerings found in both the Google Play Store and iOS App Store combined. Optimizing an app proves to be highly beneficial, but only if done correctly. Do you know the biggest mistake made so far? It’s how a developer tends to haphazardly quickly jump on the app store optimization train, which only leads to one failure after the next. No one said it’s going to be easy, but you have to learn and avoid the most common App Store Optimization Mistakes when you optimize and promote your apps.

Steer clear from unnecessary risks by knowing what these pitfalls are and avoiding them along the way. Now, read the following parts to make clear what are the most common app store optimization mistakes.

Keyword Stuffing

While keywords are critical in ASO, placing high-ranking keywords randomly in the app title and description can do more harm than good. Stuffing your content with keywords renders a chunk of text that does not make any sense, which then creates a poor first impression to a user. Instead of using as many keywords as possible, choose the most relevant ones for your app then make good use of them to describe what your app does. Incorporate them naturally in the title and description, made short and sweet to entice customers to download your app.

Frequent Changes with the App Title

Changing the app title too often according to latest keyword rankings accounts for one of the typical App Store Optimization Mistakes. Some developers believe that this strategy is an all-important step in optimizing their app page. Truth is, frequent changes only hurts an app’s ranking considering that download volume is part of the algorithms to determine app ranking. The more downloads you get, the greater the chances of getting a higher rank. Let people to spread the word about your app with the name they’ve come to know to effortlessly improve download rate.

Overlooking Graphic Elements

App Store Optimization MistakesApp icons, screenshots, and previews are the most attractive areas users first notice when looking for an app or checking out various app store offerings. It’s also the aspect which most developers tend to ignore. An app’s presentation can be a game changer, or can be that dreadful thing that ruins a user’s viewpoint at first glance.

The icon should basically convey what your app does and appealing in a manner that prompt users to immediately download your unique creation. For instance, display a camera’s lens image for a photo-editing app or an envelope icon for a messaging app so customers can swiftly recognize and relate to it. Stick to a color theme and limit the icon’s appearance to just three colors to keep it neat and professional. Your screenshots and previews give users a quick glance of what’s inside and in store for them. Make it clear that they’d get something pretty good after downloading your app.

Pivoting on High-volume Keywords

High volume isn’t synonymous with a good keyword, neither is it a viable solution for your ASO needs. Every mobile marketer’s life would have been pretty simple if all that’s needed is to find the most searched keywords. Most other app owners are targeting the same, whereas putting your focus beyond the high-volume keywords will define your app from the rest.

How? Rather than revolving around the high-volume keyword central point, compile a list of keywords which are most relevant to your app. Narrow down this list by picking out keywords that exhibit a higher search volume but have lower competition. Add variety by throwing in a few keywords that have mid to high level competition to get a good mix of search words.

ASO Only When You Need It

App Store Optimization MistakesOne of the major mistakes app owners make is that they immediately celebrate once results become prominent. Once satisfied with the results, they easily overlook making further changes. ASO is not a one-time thing. Getting more downloads after a few changes, no matter how dramatic the numbers are, is only the beginning. Google Play Store and the App Store are evolving by the minute from the emergence of vast new apps to recent updates to app rankings.

Hence, it is essential to conduct the ASO process as an ongoing part of app marketing, which is really not as difficult as what you may initially think. Everything comes a lot easier upon discovering these common App Store Optimization Mistakes. Avoiding the Your continued efforts will pay off upon ultimately reaching and maintaining a higher rank, seeing positive effects on conversion and the overall success of an app.

One thought on “Top 5 App Store Optimization Mistakes You Should Know

  1. Great post! Just want to add a common mistake that app marketers make is to only target single-word keywords. But they are usually the most competitive.

    Multi-word keywords are less competitive. And they still represent a significant number of searches and help increase the number of app downloads.

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