What Is App Store SEO?

For app developers, you need to admit that getting your application discovered in the App Store and Google Play is a huge challenge. Generally, the app store browsing is the most common way to make apps discovered. Thus, App Store SEO is a must for developers to make their apps get noticed in the crowded App Store marketplace. Here, we illustrate the App Store SEO from the following three aspects.

What is App Store SEO?

The importance of App Store SEO is beyond any doubt. First, there are a variety of ways, such as TV, Newspaper, friends and websites, for customers to discover new apps, however, most people choose App Store as their main channel. Second, when customers browse the App Store, millions of apps are waiting for them to sort through and be chosen, which gives the developers enough reason to nail their apps down the top 20 or 50 positions in the App Store.

App Store SEO is a process of improving the visibilityapp store SEO of mobile apps and ranking in App Store through possible tactics. The higher your app ranks in App Store, the more visible it is to potential customers. Then the increased app visibility will lead to more traffic to your app’s page in App Store. The ultimate goal of App Store SEO is to increase the downloads of your app and make your app enjoy wider popularity in App Store.

Compared with other promotion means, App Store SEO is the best choice for you to gain app exposure, ending with a larger number of users, boosted downloads, dramatically increased revenue and a complete success of your app. When we are involving with App Store SEO, we need to have a deep understanding of your target and potential customer base to guarantee a successful work.

Factors Affecting App Store SEO

App Store SEO needs to apply many tactics, thus before we get to know the useful measures of it, we need to highlight the its core factors affecting in general:

App Name

The app name for the ranking of app is just like the title for a website. We can not deny that the app name is one of the biggest factors affecting the app’s ranking. However, the app name is hard to modify once fixed.


Keywords identifies the features and functions of your app, making it a crucial piece of your marketing plan. When you learn more about the keywords used by your potential customers, you will have a better understanding of the language habits of your potential customers and refine your keyword.

The Description of App

The description matters a lot because when users notice your app in the page of search results through keywords, it is the key factor that decide whether they want to click into your app page.

The App Icons

The icons for an app is just like the appearance for a person. A beautiful and catchy icons can deeply impresses the customers.

The Screenshots and Video

app store seo videoThe screen-shots and user videos illustrate your app from a different perspective and provide more detail information about your app. Proper Screen-shots and simple user video make your app more luring for customers.

User’ Reviews

Reviews from users who have already experienced your app serve as a mirror of apps, and the good points and shortcomings will be unmercifully reflected by the reviews. The good reviews will make people feel more confident to download your app.

The Downloads

To increase the downloads is the most-used way by developers to boost the app ranking. High downloads can persuade more potential customers to download your app.

The Retention Rate of Users

For every developer, high-quality products and high retention rate of users are the ultimate targets if they want to get the final success of their apps.

The Social Network

We do not need to waste any words on showing how powerful the social network is. A good app can spread fast through recommendation of friends, families and influential people. The app’s reputation gained in social network is the best advertisement.

How to Carry out App Store SEO

As we have already knew the factors affecting App Store SEO, we can propose and adopt practical measures to make it a success.

Make your App Name Short and Clear

App name should be as short as possible so that searchers can read it in one glance.

Nothing kills searchers’ curiosity for your app more than a lengthy name. Customers get truncated because it’s too long. What’s more, we should also bear in mind that clearness of your app name is important.

Choose Effective Keywords

app store seo keywordsTo choose effective keywords, you need to constantly track your own keywords and the movements of your competitors. All of these things take time and effort. Service provider such as ASOTop1 is advised to analyze your keywords and choose better keywords for you.

Proper Description of App

App description consists of two parts: above the fold and below the fold. Most of the users in app store only focus their eyes on the “above the fold” part, thus we need to properly explain the function of your app with 2 to 3 sentences.

High-quality Reviews and Ratings of Customers

High-quality reviews of customers are offered by many websites. Developers can buy good reviews with high ratings on this websites to beautify your app’s page and attract more users.

Buy App Downloads

Developers can also buy app downloads in some websites. When buying downloads, developers should make sure that the accounts used by service providers must be real, and the retention rate of the downloads should be kept at 2 to 3 days at least.


App Store SEO plays an important role in the success of your app. To carry out it are crucial steps toward popularity of your app, you need to have a clear definition, understanding the factors affecting it and bearing in mind the useful measures. We hope that this paper can really help in this field.