ASOTop1 Blog https://www.asotop1.com/blog App Store Optimization Service and Tips for Your App Marketing Strategy. Make Sure Your Application Meets the App Store Ranking Rules and Appears at Top1 in App Store Search Results. Fri, 29 Dec 2017 09:48:35 +0000 en-US hourly 1 https://wordpress.org/?v=4.6.12 119150471 Benefits of Buying Keyword Search Installs on App Store https://www.asotop1.com/blog/buy-keyword-search-installs/ https://www.asotop1.com/blog/buy-keyword-search-installs/#respond Fri, 29 Dec 2017 09:48:35 +0000 https://www.asotop1.com/blog/?p=1027 Keyword optimization has long been central to search marketing strategies. You can buy keyword search installs to achieve faster results. The process involves the use of specific keywords which your target audience is most likely to enter when searching for your apps. It ensures that your pages rank in the top search results. Once your pages ... Read more

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Keyword optimization has long been central to search marketing strategies. You can buy keyword search installs to achieve faster results. The process involves the use of specific keywords which your target audience is most likely to enter when searching for your apps. It ensures that your pages rank in the top search results. Once your pages have ranked high, it depends on the quality of your page and offerings to help convert the search results into conversions.

When users search for an app, they search using keywords. When you buy app installs, the most commonly used keywords are researched and linked to your app. Your app’s ranking will depend on the competition faced by the keyword. Keywords that have lesser competition are easier to rank for. On the other hand, there are keywords that have higher competition and require more time to help you rank.

Importance of Keyword Relevance

When it comes to selecting the best keywords using buy keyword search installs strategy, relevance is the most crucial factor. It is important to use highly specific keywords to achieve the best possible results. So if you are offering an app that offers a Dungeon video game, you should focus on “play dungeon game” than just “video game.” Everyone looking to play a “video game” may not be interested in playing Dungeon. But whoever searches for the term “play dungeon game” is highly likely to install your game or software when they come across your app ranking in the top list.

The term “video game” is going to draw a much more generic traffic. This audience is highly likely not to be searching for the game that your app has to offer. When you buy keyword search installs, you will also be able to target relevant and long-tail keywords.

Location-Based Keyword Targeting

When you buy app installs, you may also want to focus on location-based searches. This is important for service-based applications. This will allow you to offer your services in a specific geo-location because you cannot convert traffic from other areas.

Many businesses operate in different geo-locations. This may require you to create separate pages to service each location. You can buy keyword search installs that involve location-based keywords. This will help you reach people who are searching for your services in their location.

Finding the Right Keywords

The process of finding the right keywords involves using both paid and free keyword research tools. You should focus on both short and long-tail keywords specific to your application. When you buy app installs, the process involves research-based approach instead of guessing the most relevant keywords.

Thus, there are many reasons to buy keyword search installs as part of your applications marketing campaign. It will help you drive more targeted traffic to your app’s pages, thus giving a boost to the number of downloads. Once your application develops more downloads, it will further help boost its brand’s image and improve organic search ranking. It is worth mentioning that number of downloads is a major ranking factor for apps.

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A Step by Step Guide to Increase iOS App Downloads on App Store https://www.asotop1.com/blog/increase-ios-app-downloads-on-app-store/ https://www.asotop1.com/blog/increase-ios-app-downloads-on-app-store/#respond Thu, 16 Nov 2017 07:08:01 +0000 https://www.asotop1.com/blog/?p=1016 The iOS platform has maintained its current status irrespective of rivals, which are intimidating to make it extraneous with cheaper options. Even though smartphones are growing in huge number, iPhone is still a preferred device as it is associated with a trendy group of individuals. Because of this reason, iOS apps are found to be ... Read more

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increase iOS app downloadsThe iOS platform has maintained its current status irrespective of rivals, which are intimidating to make it extraneous with cheaper options. Even though smartphones are growing in huge number, iPhone is still a preferred device as it is associated with a trendy group of individuals. Because of this reason, iOS apps are found to be profitable if they are launched and marketed in an effective manner. The only thing, which you have to keep in mind is nothing but the way of attracting users for downloading your iOS app. It is a skill, which needs to be learned. That’s why you have to learn how to increase iOS app downloads using the given guides.

Target your objectives

We have seen people designing different kinds of apps. But, it is not possible for each and every app to get the desired attention. Thankfully, there will be a way to meet this challenge. If you visit App Store, you can see what others are often searching for. Later, you can make lists of ideas on the basis of certain keywords.  You can also increase iOS app downloads with the help of a process, which is tentatively titled as ASO or App Store Optimization.

Make users engaging

Every iOS app must be built by keeping end users in mind. The most meaning way to make potential app users engaging is by simply educating them on the benefits of the app in solving their requirements and this is right place where creativity comes in. While describing your application on App Store, be sure to make use of lines filled with clever keywords, which perfectly summarize everything about your app. To increase iOS app downloads, you have to tell them how special and unique your app will be among the rest.

Language

increase iOS app downloads - languageWhile describing your app on App Store, you must intend to localize your application in the most commonly used languages including English, Chinese, French, Korea, Spanish, and much more. Google Play has already a feature, which could do a lot for its users. While you are promoting your app on App Store, make sure that you can hire someone in order to do the work for you or even you can do it yourself.

Declaring required permissions

If someone is found to be installing your app, please remind them about almost all the permissions being required by your app at the time of installation. Right from the beginning, you must be honest as users may see them anyway. Convey them regarding the features of your app along with the monetization models, which may have in place.

Post blogs regarding your iOS app

Now, you have submitted your app to the App Store. In case you have done so, the next step is creating a blog or website regarding that app. The chief objective of this website is educating potential users about the features and functions being included in your app. You should also include videos and screenshots to explain how your app works.

Likewise, you will get reviews and comments from your friends. This trick is further used to encourage people to write their testimonials or comments on your site. Best of all, people will surely leave their reviews if they see that your blog has some active readers.

Make use of social media and other popular review sites

increase iOS app downloads - social media marketingThe purpose of social networking sites is to particularly help business people in reaching a wide audience in a limited period of time. At present, Facebook is referred to be the most popular social media platform for all-aged users. But, don’t simply stick to Facebook alone. Instead, you could also market your mobile app on Twitter, YouTube, Instagram, Myspace, and Google+.

As far as social media marketing concerned, there are two possible ways available for. You can make use of paid social media marketing or else just ask your friends or relatives to share your app together with their friends. In case you opt for paid advertising, you have to choose your audience and then, target them as per their specific requirements that can be fulfilled by your app.

Stay away from the traditional mode of advertisement

There is no reason to justify you if you are going to the traditional means of marketing. Instead, you can opt for link exchange programs and free classifieds. These advertising techniques would pay out in terms of a long run. Further, the revenue you can obtain from these sources could be extremely consistent. This type of trick will work well while applying in addition to paid social media advertising. Hence, it will tend to increase your exposure amongst iPhone users all over the world.

Offering free downloads for the limited time period

increase iOS app downloads - free trialAnother great way to increase iOS app downloads is by launching it and offering either for free or even at half of the price. Also, you can leverage on apps, which promote discounted or free apps as similar to that of who a daily deals website works.

Optimization of app store

Previous to marketing your application, each and every developer must focus on optimizing app store. It will be an effective method to make your app popular and also increase your app downloads on the IOS app store. After all, your revenue would be increased within a limited period of time.

Boosting app ranking

About 85% of the users often like to set up an app by means of searching one definite keyword on App Store. This simply means that you will gain more downloads if your app will get a higher ranking. Therefore, you need to spare your efforts on app quality, app store optimization, and app marketing in order to improve app ranking. In addition, you should also pay attention to users. This is because analyzing the users will help you in completely understanding your app. From the user’s reviews, you can learn much information, which you ignored previously. If there are more positive reviews, then your app will get a higher ranking as compared to others.

Keep your eye on description

The app description is actually the first important part through which users can learn regarding your app clearly. Apps with an attractive description will possibly get a number of downloads. So, you should make an appealing description with an intention to receive the attention of more users so as to click “read more”. In this way, it will improve your conversion rate.

Pay attention to app ratings

increase iOS app downloads - get app ratingsAs similar to that of reviews, app ratings also have a great impact on the app ranking and app downloads. Therefore, more app ratings could help your app build a better reputation. To accomplish this goal, app developers are struggling to get app ratings including requesting for others helps, exchanging ratings with others, advertising in forums and social media, and buy app installs from a reputed company.

The final verdict

Want to increase iOS app downloads? Opt for paid methods of advertising. You are required to approach it carefully with an intention to optimize your ads. There is no doubt that other methods are quite a long-term and extremely effective as well. Therefore, choose an app review service, which would go a long way to increase your iOS app downloads.

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Top10 App Store Optimization Changes in iOS 11 that Affect Your App Ranking https://www.asotop1.com/blog/ios11-app-store-optimization/ https://www.asotop1.com/blog/ios11-app-store-optimization/#respond Mon, 16 Oct 2017 07:55:42 +0000 https://www.asotop1.com/blog/?p=1007 App Store Optimization aims to improve a mobile app’s visibility on app stores such as Windows Store for Windows Phone, Google Play for Android and iTunes for iOS. Apple recently released its latest operating system called iOS 11 for iPads and iPhones. If you have an app, you should know how it would affect the way ... Read more

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App Store Optimization aims to improve a mobile app’s visibility on app stores such as Windows Store for Windows Phone, Google Play for Android and iTunes for iOS. Apple recently released its latest operating system called iOS 11 for iPads and iPhones. If you have an app, you should know how it would affect the way you get app ratings. This is particularly important if you want to increase app downloads. Here are the top 10 App Store Optimization changes in iOS 11 that may affect your app ranking.

App Previewsios 11 - app previews

The Apple allow you to feature up to 3 preview videos that are 30-seconds long each. Since the preview videos will have muted audio and play automatically when users visit your app page, you have to make sure that the first few seconds of the video are appealing to encourage users to download and install your app.

New Promotional Text Field & Description

Apple also added a new promotional text field. You only have 170 characters to use for your promotional text. Try to use it to share the latest updates and news regarding your app. The new promotional text field locates the upper portion of the description. You can update it anytime without submitting a new version of your app. Just remember that the App Store search doesn’t index any promotional text, so it can’t help improve your app’s ranking. You can update the app description only when submitting the latest version of your application. A brief and appealing promotional text can increase your conversion rate by 35%. Use the promo text to promote important updates and special events and offers.

Custom Review Prompts

Another app store optimization change is custom review prompts in all applications are banned in iOS 11. You can add Apple’s API to your app to allow users to submit their reviews within the application. You can ask every user to provide a review only 3 times every year. This restriction means that you have to be very analytical and careful about how you are going to use the API provided by Apple. You can try conducting a custom survey first to determine the users who like your app and target the review prompts to these people. This can boost your chances of getting app reviews.

Shorter App Name and New Subtitle Fieldios 11 - app name

Before you have 50 characters to create the app name, you now only have 30 characters. However, Apple added a new subtitle field below the app name. It will give you another 30 characters to describe the uses or features of an app.  Since the subtitle is also indexed, you should include keywords and a call-to-action here to boost your tap-to-install conversion percentage by 15% to 20%. If your app name has 50 characters, App Store search will index only the first thirty characters of it.

App Search Results

Due to the latest changes in the OS, videos will now be shown before screenshots. The first video will play automatically, but won’t have any audio by default. Since the Apple squeezed the screenshots and previews together, their dimensions have also become smaller. If you want to make your screenshots and previews stand out, you should keep the background in your screenshot or preview video poster frame clean and use a brief caption text. The first three preview videos and screenshots should have the strongest messages to capture the attention of users.

Apps and Games

Apps and Games are now separated and there’s no Home Page as well. The already installed apps don’t appear in top charts preview. Both Apps and Games tabs have a Featuring section with Editors and New selection. There is also a Top paid and Top free chart. As of now, there is no chart for grossing games and apps. The new interface might be Apple’s solution to the main problem with App Store – the discoverability of new games and apps.

Customized In-App Purchasesios 11 - in-app purchase

In iOS 11, you can customize in-app purchase by adding descriptions, icons and display names for each. On your product page, you can promote up to twenty IAPs. In-app purchases can now appear in the Games and Apps tabs, search results, and Today page. In previous iOS versions like iOS 10, in-app purchases would only rank if users entered a precise match search. That is no longer the case with iOS 11. Even if the user did not enter an exact match search, your in-app purchases can still rank for partial match search. This means that you can boost your store visibility by optimizing up to 20 in-app purchases. Make sure that each of your in-app purchases has an icon, name, and description.

Top Chart Rank

The top chart rank is now on the product page, so your app’s popularity is completely on display. The same social proof reasoning was applied to the all-time or current ratings received by an app in iOS 10, but the bigger data point in iOS 11 can help your app get the same status as bigger and more popular apps. This can help you drive downloads to boost your conversion rate. Apps that are top charters may not have significant download rates due to this social proof data point. You can buy iOS reviews from reputable companies to boost your app’s ranking and rating as well as popularity.

App Store Redesign

One of the biggest changes is the design of the App Store. It now looks like a digital magazine. The Today tab contains editorial content about applications. The Apple will highlight the new game and game every day. Users who haven’t checked in for a long time can scroll down to see apps and games of the day. The Games and Apps tabs also have curated collections. Make sure that your app has an eye-catching icon. It should catch the attention of users and tell what your app is all about.

App Ratingsios 11 - app ratings

In past iOS versions, the average rating of the app’s latest version is featured on App Store and the rating is reset when a new updated is published. As such, many app developers were discouraged from releasing new updates. In iOS 11, the app’s overall average rating will be displayed. You can also control when you reset your app’s average rating, allowing you to delete past errors and improve your app’s quality and ranking.

Conclusion

If you want to improve your ratings and rankings, it is best that you start thinking of ways to adapt and take advantage of these app store optimization changes. This means resetting your performance benchmarks as well. Many of the standard assumptions you’ve always known will be reset. With all applications improving their assets for the new OS at once, you can expect a huge wave of changes that will change performance benchmarks completely. App rating volumes will also change significantly and this will certainly influence your app’s conversion rate and algorithmic signals. You should prepare to face the Apple’s algorithm changes as well. Whether you like it or not, you have to accept the fact that these app store optimization changes are here to stay. Assess your app and see which part you should improve to achieve your desired results.

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Top 10 App Store ASO Guides to Help You Get Better Ranking https://www.asotop1.com/blog/top-10-aso-guides/ https://www.asotop1.com/blog/top-10-aso-guides/#respond Tue, 19 Sep 2017 07:03:41 +0000 https://www.asotop1.com/blog/?p=959 ASO guides, or App Store Optimization strategies is a way of making sure that your app fulfills the app store criteria of ranking and as a result gets ranked at the top of search results. However, how do you boost your app’s discoverability in the app store? To help you boost your app ranking and installs ... Read more

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ASO guides - App Store Optimization strategiesASO guides, or App Store Optimization strategies is a way of making sure that your app fulfills the app store criteria of ranking and as a result gets ranked at the top of search results. However, how do you boost your app’s discoverability in the app store? To help you boost your app ranking and installs here is a list of the top 10 ASO guides:

Understand Your Clients As Well As Your Competition

How well will you say you know your clients and competitors? A well thought out ASO strategy depends on understanding how your clients interact with your app as well as what your competitors think about the app.

Knowing your competition is important. It will enable you to find out which keywords are mostly being used by apps similar to yours. This will, in turn, help you decide whether or not to use these similar words or opt for different set keywords.

Choose the Right Title for Your App

Coming up with a unique app name is not only meant for branding but also for boosting your rankings. Using relevant keywords within your app title directly affects your ASO search result ranking. It was recently discovered that apps with relevant keywords within their titles ranked 10.3% higher compared to apps without.

App stores give approximately 255 characters for titles. This allows it should include plenty of key phrases or keywords. However, don’t just include any keyword that comes to your mind but rather take time and come up with keywords that best describe your app, after all, your app’s name will be the first impression to your potential mobile clients. Perhaps to guarantee your app’s easy discoverability consider keeping your app title short and sweet.

Maximize on Your Keywords

App store provides a 100-character field for keywords. It is these titles and whatever keyword phrases and keywords you included in this 100-character field that will be used by ASO guides to decide on which search results your app will show on. Therefore, with this in mind, it is crucial to make use of all the allotted 100 characters carefully. Research on which keywords for your apps to include so as you maximize on your organic traffic.

Come Up with A Compelling Description for Your App

ASO guides - app descriptionNow that you have already convinced app store that your app is relevant, it is now time to convince your potential mobile customers. Your app description should be based on your customer base instead of a search engine ranking. Describe what your app does in precise and simple language, list all the major unique features and benefits it offers and compels whoever is reading to want to download it.

Come Up with A Unique Icon

Since your potential customers will be going through a list of endless apps, your app’s visual icon will be the first impression they will come across, hence it is very important to make this count.

When creating your app’s icon ensure it meets the preset app store standards regarding size, color scheme and geometry.

Include Videos and Screenshots

Even though they might not affect your search rankings directly, screenshots and videos do drive downloads just like icons. Screenshots and videos show more about what actually your app is as it brings your app description part to life allowing your potential customers to imagine using the app even before they download and install it.

When uploading these screenshots or videos, make sure you just don’t upload any screenshot/video rather upload one that shows off your app’s most essential features such as latest updates and pages on which customers spent most of their time on. Skip out on the pretty splashy pages and rather show them what to expect with everyday use. perhaps a point to note; consider giving your screenshots/videos a test run to determine which one drives the most results.

Localize the App’s Listing

In the global market, a one-size-fits-all marketing approach doesn’t cut it. Nowadays more than 31% of app revenues come from foreign markets and a bigger percentage of these consumers prefer using their native language and because of this, it is always a good idea that app developers should be able to offer products and services that cater to these segments. To simply put it, in case your market goes beyond your regional geographic consider adapting your language and brand communication to the needs and wants of each market segment.

At the very least, speak interact with your clients in the language they normally use at home. There are several solutions for localization services such as translations and using screenshots to demonstrate.

Use Outside Promotion to Increase Traffic

ASO guides - SEOAt the end of the day, it is important to keep in mind that creating a homepage for your app is among the effective strategies to marketing your app. This is where Search Engine Optimization knowledge comes in. It is no secret that app store, as well as Google and other engines, use your app’s page visits when determining your overall search ranks. Hence the more traffic you will get to your app’s listing, the higher ranking your app will get on the search results list. To increase traffic, create a very attractive homepage to validate your app. Include relevant content, reviews, solicit with the press and social media as well as do online advertising.

Update Your App More Often

Mobile users prefer apps that seem to be constantly updated depending on their feedback. Updating your app constantly will make it visible to not only your customers but also app store itself. As a result, your app is likely to be top-ranked since it shows app store that you care about your customers. Moreover, updating your app more frequently directly impacts your rating since more often reviews tend to be more positive.

However updating is one thing. The challenge now comes when it is time to encourage your customers to download the new version. To help you sell this new version, try this;

Enticing your customers within the app such as using push notification, prominent display of the updating link on the homepage or a prompting note at login to notify them that a new updated version is available and the improvements and benefits it comes with.

Encourage Feedback and Ratings

ASO guides - rating for your appLast but not least, a continuous flow of positive feedback is very important for your app. Positive reviews validate your app’s quality and directly impacts your rankings.  This is one of the top ASO guides to boost your app ranking on app stores. App rating and ranking are correlated as compared to any other App Store Optimization factors and that app with many positive reviews ranked top on the search results.

It is no secret that app store optimization is a continuous process rather than a onetime thing. Because app store is competitive in nature and things are constantly evolving, your app’s ranking is likely to keep changing. Successful ASO guides require a keen eye, regular updates and an ability to analyze trends. Use these ASO guides and your app will succeed.

 

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What Is App Store SEO? https://www.asotop1.com/blog/app-store-seo/ https://www.asotop1.com/blog/app-store-seo/#comments Sun, 17 Sep 2017 04:00:39 +0000 http://www.asotop1.com/blog/?p=420 For app developers, you need to admit that getting your application discovered on the App Store and Google Play is a huge challenge. Generally, the app store browsing is the most common way to make apps discovered. Thus, App Store SEO is a must for developers to make their apps get noticed in the crowded ... Read more

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For app developers, you need to admit that getting your application discovered on the App Store and Google Play is a huge challenge. Generally, the app store browsing is the most common way to make apps discovered. Thus, App Store SEO is a must for developers to make their apps get noticed in the crowded App Store marketplace. Here, we illustrate the App Store SEO from the following three aspects.

What is App Store SEO?

The importance of App Store SEO is beyond any doubt. First, there are a variety of ways, such as TV, Newspaper, friends and websites, for customers to discover new apps. However, most people choose App Store as their main channel. Second, when customers browse the App Store, millions of apps are waiting for them to sort through and be chosen, which gives the developers enough reason to nail their apps down the top 20 or 50 positions on the App Store.

App Store SEO is a process of improving the visibilityapp store SEO of mobile apps and ranking on App Store through possible tactics. The higher your app ranks on App Store, the more visible it is to potential customers. Then the increased app visibility will lead to more traffic to your app’s page on App Store. The ultimate goal of App Store SEO is to increase the downloads of your app and make your app enjoy wider popularity on App Store.

Compared with other promotion means, App Store SEO is the best choice for you to gain app exposure. This method can attract a larger number of users, boost app downloads, dramatically increase revenue and achieve a complete success of your app. When we are involving with App Store SEO, we need to have a deep understanding of your target and potential customer base to guarantee a successful work.

Factors Affecting App Store SEO

App Store SEO needs to apply many tactics, thus before we get to know the useful measures of it, we need to highlight its core factors affecting in general:

App Name

The app name for the ranking of the app is just like the title for a website. We can not deny that the app name is one of the biggest factors affecting the app’s ranking. However, the app name is hard to modify once fixed. After the iOS 11 published, the characters of app name are limited into 30. It gives app developers less chance to add main keywords in this part, which means the Apple focus more the quality of an app. Thus, you have to pay attention to improve your app content to boost app ranking on App Store.

KeywordsApp Store SEO - keywords

Keywords identify the features and functions of your app, making it a crucial piece of your marketing plan. When you learn more about the keywords used by your potential customers, you will have a better understanding of the language habits of your potential customers and refine your keywords. Also, the more keywords your app cover, the higher ranking your app will get. This is because the keywords cover rate of your app have a huge impact on app ranking on App Store. Once people search the keywords that your app covered, your app will appear on the top list in the result. Therefore, the installs will be increased in return.

The Description of App

The description matters a lot because when users notice your app on the page of search results through keywords, it is the key factor that decides whether they want to click on your app page. Also, the first three lines of description are very important. Because the Apple just show these lines for users to introduce the functions and features of your app. However, the iOS11 decreases the authority of description. You also need to spare your best efforts to create a great description to attract more potential users. After all, creating a good user base is more important than other methods.

The App Icons

The icons for an app is just like the appearance of a person. A beautiful and catchy icon can deeply impress the customers. Most users like the simple and clear icon of an app, which requires you to create a decent and attractive icon to get more new users. If your app icon can leave an unforgettable impression for users, which proves you have succeeded.

The Screenshots and Video

app store seo videoThe screenshots and user videos illustrate your app from a different perspective and provide more detail information about your app. Indeed, the screenshots and video are essential parts to learn about an app visually. Proper Screenshots and simple user video make your app more attractive for customers. While, you have to control the times of video in 30 seconds. Otherwise, the users will feel boring and not install your app.

User Reviews

Reviews from users who have already experienced your app serve as a mirror of apps, and the good points and shortcomings will be unmercifully reflected by these reviews. The good reviews will make people feel more confident to download your app. And all the apps having a higher ranking on App Store have more positive reviews and high ratings. In order to get app reviews, improving app’s quality is the core task for developers to carry out. In addition, buying app reviews from a reliable provider is also a recommended method to try.

The Downloads

Most developers use the method of increasing app downloads to boost the app ranking. High downloads can persuade more potential customers to download your app. But, how to increase app downloads? Actually, if you optimize all the factors mentioned above, you will get increasing downloads in a short time.

The Retention Rate of Users

For every developer, high-quality products and high retention rate of users are the ultimate targets if they want to get the final success of their apps. Also, the Apple will give a higher ranking to these apps that have a high retention rate.

The Social NetworkApp Store SEO - social network

We do not need to waste any words on showing how powerful the social network is. A good app can spread fast through the recommendation of friends, families and influential people. The app’s reputation gained in the social network is the best advertisement. Of course, the Apple would like to give a higher ranking to these apps.

How to Carry out App Store SEO

As we have already known the factors affecting App Store SEO, we can propose and adopt practical measures to make it a success.

Make your App Name Short and Clear

App name should be as short as possible so that searchers can read it in one glance.

Nothing kills searchers’ curiosity for your app more than a lengthy name. Customers get truncated because it’s too long. What’s more, we should also bear in mind that clearness of your app name is important.

Choose Effective Keywords

app store seo keywordsTo choose effective keywords, you need to constantly track your own keywords and the movements of your competitors. All of these things take time and effort. A service provider such as ASOTop1 is advised to analyze your keywords and choose better keywords for you.

Proper Description of App

App description consists of two parts: above the fold and below the fold. Most of the users on app store only focus their eyes on the “above the fold” part, thus we need to properly explain the function of your app with 2 to 3 sentences.

High-quality Reviews and Ratings of Customers

There are many methods to get app reviews. You can get app reviews from your friends and relatives. Also, incentivizing users to leave their positive app reviews is also an effective way. In addition, just we mentioned above, developers can buy good reviews with high ratings to beautify your app’s page and attract more users.

Buy App Downloads

Developers can also buy app downloads from a reliable provider to boost your app ranking on App Store. When buying app downloads, developers should make sure that the accounts used by service providers must be real, and the retention rate of the downloads should be kept at 2 to 3 days at least.

Conclusion

App Store SEO plays an important role in the success of your app. To carry out it are crucial steps toward popularity of your app, you need to have a clear definition, understanding the factors affecting it and bearing in mind the useful measures. We hope that this paper can really help in this field.

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Best 8 Tips to Improve App Keyword Ranking on App Store https://www.asotop1.com/blog/improve-app-keyword-ranking/ https://www.asotop1.com/blog/improve-app-keyword-ranking/#respond Wed, 06 Sep 2017 02:11:45 +0000 http://www.asotop1.com/blog/?p=631 The App Store has millions of apps. It also has some of the most stringent rules whether it’s about adding your app or helping it rank high. Creating a great app is in no way a guarantee that your app will rank high instantly. It can take months or even years before many people come ... Read more

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Improve App Keyword RankingsThe App Store has millions of apps. It also has some of the most stringent rules whether it’s about adding your app or helping it rank high. Creating a great app is in no way a guarantee that your app will rank high instantly. It can take months or even years before many people come to know about it and start using it in large numbers. At the same time, there are tens of thousands of great apps out there which have been lost into obscurity. You don’t want your app to be one of them. Therefore, you need to know how to improve app keyword ranking.

The higher your app ranked on App Store, the more money you will get from it. Here are the best 8 tips to improve app keyword ranking on the App Store. Read the following to get the details.

1. Keywords Research

Start with keyword research to identify the keywords that match best with what your target audience is searching for. Once you have the list of keywords, make sure to use them in the right places and in the right density to improve app keyword ranking. To find your target keywords, you have to learn about your app more clearly. Once you know the goal and intention of your potential users can you ensure your app keywords. Also, you can analyze the keywords of your competitors. There are many precious parts of competitors you should learn and use. For example, if you want to create an app about Video, you could analyze the keywords of relevant apps about videos. Sometimes, you could even use the popular keywords of competitors to generate more traffic. While, you cannot copy all the keywords of them, especially the brand keywords.

2. Put Keywords in App Title

Make sure that your app the title has the primary keyword in it. This will help in improving your app’s search-ability. It helps improve the chances of your app being found in the searches. Make sure that your app’s name doesn’t have any resemblance with the existing popular apps. This is because when someone searches for your app that has a name with similarity to a popular app, the App Store may autocorrect and suggest the other app. The characters of the title are limited in 30 in iOS11, but there is a new part, subtitle, you can use to add your app keywords. However, you should not stuff the keywords in this part to improve app keyword ranking, which will lead to your app be published by Apple.

3. Add Keywords in App Descriptionimprove app keyword ranking - add keywords in description

Your app’s description should be short and powerful. It should have the relevant and best matching keywords inserted uniformly and in the right density. The keywords you have used in the title are not able to appear in the description, which will decrease the authority of keywords and waste space.

The description should describe the app’s functions, its awards, and its highlights. The initial 167 characters from the Meta description and you should use the right words to encourage people to download your app. In iOS 11, although the description has been moved to below the screenshots and videos, you have to optimize it carefully. A comprehensive and appealing description can attract more users to install your app.

4. Optimizing Reviews

The keyphrases used by your app users in the reviews can be used by the app keyword ranking algorithm to rank your app. The more the number of positive reviews you have, the higher your app is likely to rank. The keywords used in the reviews will also help your app rank in search engine results, thus driving more traffic. To optimize your app reviews on App Store, you can also buy iOS reviews from ReviewApp4u. With this company, you can send them the reviews and let their users download your app and leave the reviews with keywords you offered on the App Store.

5. Replace Spaces with Commas in Keywords

When separating keywords, don’t make the mistake of using spaces between them. Instead, you should use commas. Space is counted as a single character, which means that your keywords space you can add will reduce. Therefore, you should avoid all spaces between keywords and add more valued keywords to improve the coverage rate of keywords.

6. Avoid Repeating Keywords

When your key phrases have the same word being repeated time and again, you can leave the common words when listing the keywords. This applies to both the app title and the description. Indeed, wherever you add the keywords in, you should not repeat the keywords. Just like the mentioned above, which will waste space and have not impact on improving app keyword ranking.

7. Use Shorter Keywords

Improve Your App Keyword RankingsAnother tip is to use shorter keywords. This will help you create a number of keyphrase combinations. If possible, you can use two 5-character keywords in place of an 11-character keyword. This will help your app rank for more number of potential search results. However, you should know that relevance is more important than keyword length. Read this guide to learn how to choose good keywords for your apps.

8. Collaborate with a Reliable Company

If you have no experience on how to choose and optimize app keywords to improve app keyword ranking on App Store, you can try this method. Collaborate with a reliable company who can give you a suitable plan and professional services to boost your app ranking. There are many companies providing these services, including buy app installs and buy app reviews. According to the experience, buying app keyword install is the best method to improve app keyword ranking on App Store. To finish this goal, the users will install your app via search keywords you want to promote so that boost app ranking. Also, all the installs are from real users. Thus, you don’t need to worry the risk of this service.

Additional Tips

There are a few more things you can do to improve app keyword rankings. You can use digits in place of numbers to reduce the amount of space consumed. So the digit ‘8’ takes lesser space than the word ‘eight’. Another point you should follow is to get rid of the connector words such as ‘a’, ‘of’, ‘the’, ‘to’ and ‘for’. These words will not affect your keywords in a big way. Use the extra space for inserting some relevant words. However, if it is a specific keyword you are targeting, you don’t have to remove it.

So follow these tips and your apps’ keyword ranking in the App Store will improve significantly. Proper keyword research is extremely important and should be the first step.

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12 Best Ways to Promote Mobile App for Free https://www.asotop1.com/blog/promote-mobile-app/ https://www.asotop1.com/blog/promote-mobile-app/#respond Mon, 21 Aug 2017 09:07:37 +0000 http://www.asotop1.com/blog/?p=662 When you develop a mobile app, you want to reach out to people. You want them to find it and talk about it. However, this can be as difficult as developing the app itself. There are many ways to promote mobile app, which includes both paid and free techniques. However, it is not always essential ... Read more

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When you develop a mobile app, you want to reach out to people. You want them to find it and talk about it. However, this can be as difficult as developing the app itself. There are many ways to promote mobile app, which includes both paid and free techniques. However, it is not always essential to spend money to get the desired number of visitors and increase app downloads. Here are 12 ways you can promote mobile app for free.

1. App Store Optimizationpromote mobile app - app store optimization

This is simply the first rule of promoting your app and focuses on the app’s presence in the store. The interesting thing about app store optimization is that you can do it on your own without having to spend anything. Conduct keyword research to find the best key phrases to target. Create a winning copy for the description and use the keywords in it. Also, create an eye-catching title, and add screenshots and a video. Ask your users to rate and leave reviews.

2. Create a Dedicated Website

Create a simple dedicated website with one or two pages to describe your app in detail. Google Play Store and the App Store limit the number of words you can use to describe your app. A dedicated site gives you all the freedom you want in order to tell people about your app.

In fact, every app that’s developed should have its own website. If people need more information about your app after visiting your app store page, they should be able to click on a URL to reach the dedicated. Creating a website may cost you, but there are many hosting solutions that make it almost free. You can create a site yourself using easy-to-use templates.

3. Promote your App Using a Blogpromote mobile app - blog

Blogging costs no money and allows you to create rich content that can significantly boost your app’s online presence. The returns can be much more than increasing the number of app downloads.

Guest blogging is another strategy. You can increase your app’s visibility while sharing your niche-based knowledge.

4. Leverage the Power of Twitter

Twitter may not be as big as Facebook, but the level of engagement it can offer is one of the highest among all social networks. There are also many tools that allow you to build a larger Twitter following. You can set the rules for following, un-following and retweeting.

You can also integrate Twitter Cards into your shared content related to your app. This will help in engaging your target audience with your content, driving more traffic to your app store page and increasing the number of downloads. Even with promotion on Twitter, it is important to churn out high-quality content. The more value you can deliver to your target audience, the more people will want to know about your app.

5. Facebook

Facebook is a social network no marketer can afford to ignore. No matter what demographic you want to target with your app, this is a social site where you can find everyone. With the numbers almost touching 1.8 billion active users, make sure your app has a presence on it. Use the following tips:

  • Create a page for your app
  • Visit app-focused community where you can promote mobile app
  • Get feedback from people interested in your app

6. Email Marketingpromote mobile app - email marketing

Email marketing doesn’t mean investing in expensive email marketing services. All you have to do is create lists of potential clients and reach out to them with your app. Use your app’s website to collect as many email addresses as possible. Regular and useful email messages can help build relationships and get people to use your app.

7. Use Pinterest

Visual appeal is an important element in promoting your app. Pinterest is one of the best sites to reach your target audience with the visual content from your mobile app. You can post a wide range of photos on your app’s Pinterest account. This can include screenshots from within the app, blog images, and even infographics. Hold contests and post photos of your happy users.

8. Submit App for Reviews Sites

Another strategy to promote mobile app for free is to add it to as many app review sites as possible. The more reviews you have on your app store page, the more backlinks you will have. This will further help in boosting your app’s rankings in both search engine results and app store search results.

Because so many other apps will be competing for reviews, you will have to be relentless when pursuing. It is a continuous process and you should always try to reach out to more such sites. It will be even better if you get reviewed on niche-focused sites. This will help you drive the more targeted audience to your app store page.

When you submit your app for reviews, it also helps get more exposure. As and when people realize that you have a high-quality app, they will promote it by reviewing it positively. This will increase the number of downloads you get. You will thus be able to establish relationships with both the review sites and people.

9. Commentingpromote mobile app - comment

Look for articles online which are related to your niche. Comment on these articles and blog posts to interact with the authors and other people with similar interests. You can include a reference to your app whenever appropriate. Look for sites with a large volume of traffic. Not only can this help drive more traffic to your app’s page, it can also mean getting more targeted users.

Most tech sites will have some articles relevant to your niche. Interact with others and try to provide solutions. The more value you can deliver, the more likely people will be to try your app.

10. Create & Promote Demo Videos

You can create demo videos of your app’s functions and main features and promote them everywhere. A video can showcase much more than textual information. The videos can be posted on your app website, app store page, the app blog, and your social networks. The more people it reaches, the more the number of downloads you can generate.

11. Popularize On Forums

There are numerous relevant forums about app promotion and app developers, you can use these useful platforms to increase the exposure rate of your app. Usually, most potential users will gather here to talk about the topic of the mobile app. Therefore, it is a great chance for you to advertising your app to them so that promote mobile app. About the forums, there are many choices for you, like Quora, BlackHatAso, etc.

12. Upload App to Different App Storespromote mobile app- app stores

Most app developers would like to upload their apps to the Google Play and the App Store. However, there are many other app stores you can choose to promote mobile app. Uploading your app to these platforms can help you generate more potential users so that increase your app downloads. But, you should not upload your app to app stores blindly until you have a complete analysis and find your targeted users.

Conclusion

These 12 tips to promote mobile app for free are widely-used. It doesn’t matter whether you have an iOS or Android app, all apps need to be promoted using similar strategies. The rules of app store optimization can slightly vary between the App Store and Play Store, but off-store promotion is almost similar. Remember, this is a continuous process and you will learn which strategies deliver the best results and will have to keep adapting to them.

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Top 12 Effective Tips to Increase App Downloads 2017 https://www.asotop1.com/blog/increase-app-downloads/ https://www.asotop1.com/blog/increase-app-downloads/#comments Sat, 05 Aug 2017 16:02:27 +0000 http://www.asotop1.com/blog/?p=305 After publishing an app on Google Play Store or Apple App Store, the most important thing is to let people know the app and download it. There are millions of apps in the market. Therefore, it is important for mobile publishers to know how to market an app and increase app downloads, in case that ... Read more

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increase app downloads After publishing an app on Google Play Store or Apple App Store, the most important thing is to let people know the app and download it. There are millions of apps in the market. Therefore, it is important for mobile publishers to know how to market an app and increase app downloads, in case that their apps are unnoticed.

There are many factors affecting app downloads.In this guide, let us discuss the factors affecting app downloads and tips to increase app downloads.

Factors affecting app downloads

  • Icon – An attractive icon can drive more users to pay attention to your app and install it.
  • Description – A comprehensive description can make users understand your app completely.
  • Screenshots – Appealing screenshots can help your app stands out from other competitors.
  • Videos – Most users would like to install an app with its fantastic video.
  • High rating and positive reviews – Users prefer one app which gets a higher rating and more positive reviews.
  • App ranking – Another essential factor is the app ranking on App Store search results.
  • Keyword relevance – If you read our previous blog, you may know we have shared the importance of keywords and how to select.
  • Localization – The app performance in one region will affect its ranking in other regions.
  • Social proof – You know people enjoy social media. So these platforms also affect the app downloads.
  • Retention – Whether your app retention can be kept within a period of 30 days, it also affects the ranking.
  • Active users – The more active users you get, the more app downloads you will gain.

How to Increase App Downloads

App Store Optimization

App Store Optimization has the greatest influence on the numbers of downloads once your App is on display in the stores, which is also the most effective way to increase app downloads. You need to know these app details also will affect the downloads numbers: a detailed description, keywords, special features, and benefits.

increase app downloads - app store optimizationAll apps are made into different categories with keywords. So Keyword Optimization is still far important than other factors. You can buy app keyword installs from real users gathering in some site. The app will generate many downloads in a short period which also will push app rank higher. Of course, a higher ranking app will attract more potential users.

CPI advertising

No matter your app is paid or free, Cost-per-install ad payment method is a good way to show ads in the ad network. As install is the final goal for an app, CPC or CPM will not be available for apps comparing with CPI.

Press Release

Press Release will obtain very positive results thanks to the “newness” factor associated with Apps. You will post your app features on the press release sites, related column, etc. Some Press Release sites require users to pay so that promote apps, which is more valuable and worthy investing.

Cross promotion

Once you published your app on app stores, you can market it with cross promotion with other apps by exchanging installs and reviews. It is free while still hard to find that publishers like you. You may try some Cross-promotion networks (CPN), Facebook group or exchange forums to help you achieve your success.

Make a video

Videos show great ability even just 30 seconds, it has the power to show users why the App is worth to try. Make up a story of your app? Show the real life? Yeah, both OK.

Offline promotion

increase app downloads - offline promotionMake connecting with your friends and families. You may ask them to help you spread your app in their relationship circle. Also, participate in meetings or conferences that are relevant to your App, and make full use of it to build partnerships. Also, you can advertise your app on some people-crowed places, like subway, elevator, bus station, etc. Putting your app post or video in these places is a good idea to increase your app exposure rate in a short time.

Content Promotion

It is something like PR, which also helps app/app link with essays. It is your own blog, we mean you can introduce any information of your app. And you can post the blog in some marketing sites like Quora to get more external links. Indeed, there are some websites where you can publish guest posts, so you are able to make use of this chance to get increasing organic traffic of your app.

App reviews and rating

Apps that have more positive reviews are more likely to be downloaded. Therefore, you can invite your friends, families, followers on social media and users to write positive reviews on your app. Also, you can buy app reviews from a reliable company which dedicated offering positive reviews and high ratings. Their professional services and rich experience can help you avoid many difficulties and save much time and efforts.

Time-limited installs

If your app is paid, this method is very suitable for you! Most users would like to get something for free. Therefore, as you can imagine that you will get numerous installs during the time-limited period. Before doing that, you have to ensure lots of users will know this news, which asks you popularize your app via social media platforms, advertisement, etc.

Increase your app keywords coverageincrease app downloads - increase keywords coverage

App keywords have a huge impact on app ranking and downloads. If your app cover more relevant keywords, which means that it is very likely that more users will find and install your app. Once your app shown in the search results, there is a great possibility your app will be installed.  Therefore, increasing the keywords coverage rate is essential for app developers to get app installs. There are some tips for you to increase keywords coverage:

  • use some keywords tools to expand your keywords
  • analyzing competitors’ keywords
  • add keywords in title and subtitle
  • put keywords in reviews
  • add right keywords in keywords period

Pay attention to your users

To increase app downloads, you have to know your app is used by whom in details. It is important to analyze users, which can help you know what your users want to get from your app and how to satisfy their needs. What’s more, it is vital for you to generating continuous downloads.

Incentivize users to make referrals

Comparing with other incentive methods, making referrals is a trusted and quality way to get app installs. You can motivate your existing users to refer your app to their friends. Also, they can advertise your app on their social media platforms to attract more potential users.

Conclusion

Each of these methods to increase app downloads is suitable for all kinds of apps. No matter your app is related to dating, learning, photo, earning money or games, you can use all of them to increase your app downloads.

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How to Optimize iOS Apps to Get More Potential Users https://www.asotop1.com/blog/optimize-ios-apps/ https://www.asotop1.com/blog/optimize-ios-apps/#comments Sun, 23 Jul 2017 10:52:44 +0000 http://www.asotop1.com/blog/?p=229 If you know our business or view our blog, you should know we run App Store Optimization service to help app developers boost app keyword search ranking. We also developed many guides in our official blog to teach people how to optimize iOS apps. Today, we listed several guides on how to optimize iOS apps ... Read more

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If you know our business or view our blog, you should know we run App Store Optimization service to help app developers boost app keyword search ranking. We also developed many guides in our official blog to teach people how to optimize iOS apps. Today, we listed several guides on how to optimize iOS apps effectively. Now, read the following parts to learn detailed skills to optimize iOS app and get more potential users.

Identify your goal

optimize apps - identify targetIt is hard for developers to optimize iOS app on App Store. You need to make a list of your target audience and revenues at the first. Then, make sure that you are directing your efforts in the right place based on your goal. It is an essential step for iOS app developers to promote and market their apps, which can help them avoid making a mistake.

Make a great first impression

Every app is designed to be unique in what it does, how it does and who use it. To optimize iOS apps, the first step you need to do is to make a great first impression. The first impression includes your app icon, screenshot and preview video, these factors will lead the users to download your app or not directly. After the users installed your app, you have won in half of the battle. Also, your app first impression will decide whether people will become active users or they will immediately uninstall your app.

For good impression, a Welcome or Come Back message is necessary which will guide them to the app main features. Indeed, to achieve this goal, app store optimization is a method that most app developers have used and must to do. You can learn more details from this post we published before.

Create a good user experience

User experience is very important. When people feel it is not easy to use your app, they may uninstall it as long as they find any issues. Therefore, when you optimize iOS apps, you must optimize your user experience, ensuring your users will recommend your app to other people rather than uninstall your app. How?

Clarify your descriptionoptimize iOS apps - clarity description

App description aims at introducing your app to people in detail. It can drives users to learn about your app completely so that they would like to install your app. If your app has a clear and detailed description, it is easy for users to make a clarification of your apps’ function and main features. Also, a good description can improve the conversion rate and app ranking on App Store.

Get more positive reviews and high ratings

App reviews and ratings are the feedback of users after they used your app. If there are more positive reviews, it means that your app quality is high. If there are more negative reviews than positive reviews, it means that your app needs to be improved. There are some tips for optimizing reviews and ratings:

  • design pop-up to ask users to leave reviews and ratings
  • let your friends and relatives to install your app and review as well as rate it
  • put your app on some review sites
  • exchange reviews and ratings with other developers
  • response users’ reviews in time
  • incentivize users to give you positive reviews and high ratings
  • buy app reviews and ratings

Increasing app installs to boost app ranking

If you search one certain keyword in App Store, you will find the all top ranking apps have lots of installs. If you want to create a good experience, you have to boost your app ranking with effective methods. What should you do? Increasing app installs is the best method to boost app ranking, which also proves your app has high-quality and is worth installing for users.

Optimize apps on prices

optimize apps on pricesOf course, developers want to get money from their apps. It is natural to tag price of your app, so you may earn more revenues from each app install. Conversely, apps receive fewer installs when they increase in price, and free apps always get the most installs. Considering all these factors, you need to make a decision whether you will offer your app for free, earn money through in-app purchases, or offer your app for a one-time fee.

Your app type can help you pick up a model. According to our experience, most users would like to spend on in-app purchases for a game, so you can develop a game app to make money. Some social apps, like chat tool, is also a good type to use. In a word, you should create an app in terms of the needs of users, and then ensure the type of your app – free or paid. If it is free, you could pay attention to the IAP, subscription, time-limited free and other methods to earn increasing revenues.

Improve your app retention rate

The retention rate of an app depends on multiple factors. Developing a useful app for some targeted users is half of the app retention routine. Reminding your users how your app can improve their life is also very important. On the one hand, you should continue to develop new modes of user engagement, new functions and new features. On the other hand, you have to continuously promote your app with various methods. If you have already built up a stable user base, what you should do is to strengthen the users’ retention. What’s more, updating an app in time is an important step to improve the retention rate of your app, which is a process of repairing app bugs and add new factors so that improving the user experience.

Conclusion

Due to the increasing number of apps on App Store, publishers have to spend more time on optimizing iOS apps to get more potential users. We hope these app promotion skills can help you to build up a successful app. If you want to know more information about how to optimize iOS apps, please visit www.asotop1.com and contact professional ASO experts. Good luck!

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What Is ASO – App Store Optimization? https://www.asotop1.com/blog/what-is-aso/ https://www.asotop1.com/blog/what-is-aso/#comments Wed, 19 Jul 2017 12:07:08 +0000 http://www.asotop1.com/blog/?p=170 ASO is short for App Store Optimization. It is some kind of process of improving the mobile apps’ visibility in an App Store. Just like Search Engine Optimization(SEO) is for websites, app store optimization is for mobile apps. To be specific, it includes the process of ranking apps via keyword search in an app store and pushes the app into ... Read more

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ASO is short for App Store Optimization. It is some kind of process of improving the mobile apps’ visibility in an App Store. Just like Search Engine Optimization(SEO) is for websites, app store optimization is for mobile apps. To be specific, it includes the process of ranking apps via keyword search in an app store and pushes the app into top charts. With this method, apps will rank higher in search results and get into top charts, which will drive more installs.

Importance of ASOaso - app store optimization

Apparently, it is driving one important point here: ASO is extremely significant, because not only apps are big business, but also customers are willing to search for those apps. Some research reports that more than 63% of app customers prefer browsing in the app store to discover new apps.

As we know, there are many different ways for customers to find new apps – media, websites, friends, etc. But far and away, customers are searching for new apps. This leads ASO to get more and more significant for app developers.

Another reason why ASO is getting more important – apps can benefit from it a lot. See what benefits ASO can bring to apps in the following parts.

  • In the app store lists, an app will get improved on app search results and immediate app comprehension.
  • An app will get opportunities to increase app ranking through recommendations in category and sub-category.
  • With suitable icon & screenshot suggestion, it will help brand recall, increase conversion and rapid app comprehension.
  • ASO will increase app sales and search discovery.

Factors Affecting ASOaso - affecting factors aso

When app owners promote an app, there are many factors affecting the results. If your business is building an app, you have likely put quite a bit of work into it. Once the product is finished, your success depends on whether customers can find it. Let’s look at how you can make sure your hard work doesn’t waste.

To perform app store optimization, you need to look to your competitors, your users and employ the use of some key app tools. In this series, we will break down the steps to perform app store optimization to improve the performance of your app name, icon, screenshot and your product description. Take iOS apps, for example, users have about 1.2 million apps to choose from, so app developers have to work hard to make their apps stand out. While, learning about the following affecting factor of ASO can help you achieve this goal easily:

  • Title and subtitle
  • Icon
  • Description
  • Screenshots
  • Reviews and ratings
  • Preview video
  • Keywords
  • The volume of downloads
  • The retention rate
  • Uninstalls

How To Optimize App via ASO

Content optimization has become a popular marketing topic in recent years, helping companies rank at the top of search engine results for a variety of keywords. This type of content marketing extends to iTunes, where an app’s description helps customers find and download it.

In addition, after you learned about the details of affecting factor of ASO, here are more useful tips to help your app to get discovered and installed, such as:

1. Choose a Right Titleaso - app title optimization

The title is the first impression for users to learn about your app. Thus, it is essential to add the keywords in title to increase the exposure rate of your app. If you have limited space in the title, you can add the keywords in the subtitle to introduce to function and feature of your app.

2. Choose a Right Icon

If one install an app via searching a relevant keyword in app stores, he will focus on the title firstly. But then he will move his sight to your app icon. If you have a unengaging or normal icon, you will lose this potential user even though your app has a high-quality content. Therefore, before upload your app in app stores, you have to design an attractive and creative icon to drive more app traffic and downloads.

3. Create a Compelling Description

The description is the only access for users to learn about your app’s function and features carefully. So, you have to realize the importance of description of your app. The first three lines are very crucial to attract users to click “read more” button. You can add the main keywords in this part, but should control the times of keywords appears about 8-12 times.

4. Maximize Keywordsaso - optimize app keywords

As we all know that the keywords characters are limited in 100, so you have to think twice before you choose your app targeted keywords. The keywords position also can affect your app ranking, so you can put the most important keywords in the top of keywords period. Also, the long tail keywords are the most useful for you to optimize with the low competition. You can analyze your competitors and use some relevant keywords tools to help you get more appropriate keywords for your app.

5. Reviews and ratings

85% users would like to install an app has more positive reviews and high ratings. Also, reviews can show the feedback of users and problems of your app. You can optimize your app according to these reviews and satisfy the users’ needs. Indeed, if you have enough budget, you can buy app reviews from real users to improve the quality of your app and get a higher rank in app stores.

6. Go Global

App localization is necessary. It has a huge impact on the users’ experience and the volume of app installs. Indeed, if you localize your app, you will get more potential users and millions of downloads from all over the world. This also can help you build the brand and increase the exposure rate of your app. What’s more, localizing app is also an effective method to maximize your app keywords.

7. Incorporate Socialization

In other words, this method is equal to the process of app marketing. Popularizing your app in some popular social media, like Facebook, Instagram. Also, you can put your app link in some relevant forums to drive more downloads. 

8. Update Regularlyaso - update app

When you find some problems and bugs of your app, you have to update your app in time to improve the users’ experience. This method also can help you increase the retention rate and boost your app ranking in app stores.

9. cooperate with a reliable ASO company

If you have enough budget but limited time and effort, this method is very suitable for you. ASOTop1 is a company that aims at helping apps rank top in app store search results. All the traffic is organic from real users who will enter keywords in the search bar in app stores to find your app and then install it. After installing, they will play your app and make longer retention on the devices. Therefore, your app will rank top in a longer period, which is useful for making your app popular and known by more and more app users.

More details, please visit www.asotop1.com.

Contact Us:

Email: business@asotop1.com

Skype: Business Asotop1

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