People who have created apps know that it’s harder than it looks to get app installs. However, at the end of the day, this process usually comes down to marketing. A developer can create the best app that’s ever been developed anywhere, and it isn’t going to matter if no one hears about it. Quality does matter when it comes to apps. However, visibility is still the most important part of the whole thing. The app store is huge, and people are never going to look hard enough to find the obscure apps. Fortunately, getting app installs is definitely possible.
Design a YouTube video
People do marketing with social media websites all the time, but marketing on YouTube can be just as effective, if not more effective. People like to watch videos. Creating a video that involves passively using an app showcases the app while generating interest. Naturally, people can also market the YouTube video online through social media.
Get apps listed in obscure stores
Too many people try to get their apps listed in the big name stores like the Google Play Store. In fact, it’s actually a better idea to get apps listed in the third-party app stores that will attract less competition. The Amazon App Store for Android, Samsung App Store, GetJar, F-Droid, AppsLib, and SlideME are all good choices. Getting a larger percentage of the attention even in environments with fewer customers will still often mean more installs.
Buy app installs
Some people are reluctant to do this. However, it is important to get some app reviews initially. Also, buying app installs is going to make that happen in a way that is going to be very difficult otherwise. People who are trying to make money off of their apps might be especially hesitant to pursue this strategy. However, they should think of buying app installs as a means to get through the difficult initial stages. It should be possible to get app installs later that will generate a profit.
Improve the app store page design
A lot of people have managed to get more app installs just through improving the look of the app, app’s logo, and the app store page design. All of these different factors can make all the difference in terms of whether or not people are going to take any sort of initial interest in the app. People really do need to be led in by something, and people are not always going to be led in by the app itself. Advertising really is everything, and the app store page design is part of any advertising strategy for apps.
Launch an app in smaller markets
Americans do not have to launch apps in the American market, which is definitely saturated. They can launch their apps in Canadian markets. There are plenty of other smaller international markets that are going to be more favorable to the comparatively obscure apps out there. The app store in question is going to have to display more languages than English, but this should be a very easy modification.
App store optimization
App store optimization(ASO) is a method of making your app more visible in app stores so that users would like to install your app among millions of other apps in app stores. If your app ranks a higher position in app stores, why would you worry about your app installs? In addition, app store optimization can improve the quality of your app by optimizing app title, icon, description, etc, which also can drive users to download your app and improve the retention rate of your app.
Piggybacking on popular apps
There are lots of different ways to integrate with apps that are much more popular, and this can be all it takes to become famous even as an obscure app developer. If the famous app is a recent one, it’s even better. If lots of people have tried integrating with the app in question, it’s better to try a different one. Integrating with popular apps allows people to use their marketing strategy, app page design, and almost everything else to their advantage.
Start a contest
If there is any way to integrate an app with a contest or to base a contest entirely on an app, developers will get app installs almost right away. A lot of people pay attention to apps that are the subject of contests of any kind, and that can be more than enough of a reason for people to make a download.
Connect with customers
On social media, on app forums, and in lots of other locations, it is more than possible for people to connect with their potential app customers. These are the people who can help developers get app installs by offering them the sort of feedback. This method will also allow them to improve their products, their advertising, or almost anything else.
Use app banners
If you give users a quick access to your app, the installs of your app will increase accordingly. Creating a small banner and displaying it in some popular platforms to show that there is an app for download. Users just click the banner easily to get on the download page, then install your app and share your app link to their friends.
If you have a paid app, you can get app installs through making your app install for free in a short time. Also, you can give a discount for users to drive them to install your app if you prefer. This method can get millions of installs in a limited time and make your app become visible among average people. But, you have to guarantee the quality of your app. Because the users will prefer to advertise your app to their friends and relatives if your app has high-value content.
Gain positive feedback
As we all know people have a preference for the thing that has more positive feedback. It is same to the app in app stores, 85% users would like to install an app have more positive reviews and high ratings. Thus, getting positive app reviews and ratings are helpful for app developers to increase app installs. You can ask your friends and relatives to leave positive reviews and ratings to your app. In addition, incentivizing users to do that is also a useful method for you.
It is possible to get app installs even in an oversaturated app market. Market expansion is possible with saturated markets, and the people who are trying to sell apps should make that work for them. It is the people who market the apps effectively who succeed. And, successful app marketing is all about knowing what to do and when.