Keywords are one tactic to drive awareness to your app during the consideration and discovery phase. Good keywords are one of the on-page factors affecting ASO. In addition, app keywords optimization is one of the best app store optimization tips. Therefore, to promote your app, you first need to optimize your app keywords. Now, read the following post to learn about how to find right keywords for your apps.
Keyword and Its Importance
What is a keyword? Keywords are words or short phrases that you target when potential user types in the search bar to find your app. Generally speaking, keywords should be featured in app name/title, app description and keyword field as app names which contain keywords have 10.7% higher ranking than those do not.
There is just one problem: It is limited in app keywords as each app store only lets you use a certain amount of characters. This is the reason why it is so difficult to find the right keywords for apps, but necessary. So, how to find the right keywords for your apps?
What is a Good Keyword?
People who are new to ASO may choose keywords based on how many searches the keyword gets. However, that is absolutely the last thing that you should look at when choosing a keyword. Here are 3 factors to evaluate your keywords and teach you how to find the right keywords for your app.
Relevance: Your keyword should be related to your app. In other words, if there is someone searching for one keyword, while it is not related to your app. Even your app is ranking #1, how likely will they be to download your app? For example, there is an app ranking #1 for the keyword “cat”, and if you have a cat training app is amazing, but it is not specific enough. The app for the keyword “cat training” would be much better.
Competition / Rankings: It has no much impacts if your app is ranking beyond #300 for a keyword even it gets billions of searches a month. Because nobody is willing to scroll the phone to find it as he has to achieve that far in search results. What should you do? Just look for keywords that you can rank in the top 10 and make it in app title and app description.
Searches / Traffic: If the above 2 resources are similar, you need to choose the keyword based on the number of searches it gets.
Importance of Finding the Right Keywords
How to find the right keywords for your apps? Most people prefer to use keywords search to discover new apps or find apps whether they have heard about or not. They would like to show their intention by typing into the Store search bar. If you want to attract the audience to find your app easily, you had better fill keywords in the app title and description which match the user’s keyword search terms. With this method, it will strongly push your message same as showcase your app to the relevant audience.
If you want to attract the audience to find your app easily, you had better fill keywords in the app title and description which match the user’s keyword search terms. With this method, it will strongly push your message same as showcase your app to the relevant audience.
Tools to Find the Right Keywords (Tools for App Keywords Optimization)
Luckily, there is no need for you to guess your keywords. So, how to find the right keywords for your app? Keyword tools will help you to find an amount of relevant keywords. There is a simple way to find what are the most popular keywords related to the topic of your app. Here is a list of the top platforms mostly used:
To get more specific guide about these app store keywords tools, read this post.
These tools aim at helping you to find out the keywords you need, figure out some of your competitors’ keywords and suggest you new ones and more also will give you app keywords optimization suggestions. Like we search something on Google, you’ll see the list of suggested/related terms when you type your query on App Store search bar. You can tap on any of those suggestions to quickly perform the search. Do your research on which tools fit your needs and budgets, and then see which ones work best for you.
Keyword optimization is not a one-time thing. It’s an ongoing process that needs your continually test and optimization. Keep experimenting and you will continue to stay relevant in organic search.
Each keyword tool will have its own advantages for measuring competition and searches. Keep patient and make full use of them. Keyword research will help your apps identify with a wide range of potential opportunities to attract more installs and drive more traffic.
If you don’t know how to find the right keywords for your apps, you can also choose the professional app keyword optimization service from the best app optimization service company.