Best Tips to Increase App Downloads 2016

increase app downloads After publishing an app in Google Play Store or Apple App Store, the most important thing is to let people know the app and download it. There are millions of apps in the market. Therefore, it is important for mobile publishers to know how to market an app and increase app downloads, in case that their apps are unnoticed.

There are many factors affecting app downloads.In this guide, let us discuss the factors affecting app downloads and tips to increase app downloads.

Factors affecting app downloads

  • High rating and positive reviews – Users prefer one app which gets higher rating and more positive reviews.
  • App ranking – Another essential factor is the app ranking in App Store search results.
  • Keyword relevance – If you read our previous blog, you may know we have shared the importance of keywords and how to select.
  • Localization – The app performance in one region will affect its ranking in other regions.
  • Social proof – You know people enjoy social media. So these platforms also affects the app downloads.
  • Retention – Whether your app retention can be kept within a period of 30 days, it also affects the ranking.

How to Increase App Downloads

App Store Optimization

App Store Optimization the greatest influence on the numbers of downloads once your App is on display in the stores, which is also the most effective way to increase app downloads. You need to know these app details also will affect the downloads numbers: a detailed description, keywords, special features, and benefits.

increase app downloads - app store optimizationAll apps are made into different categories with keywords. So Keyword Optimization is still far important than other factors. You can buy installs from real users gathering in some site, such as The app will generate many downloads in a short period which also will push app rank higher. Of course, higher ranking app will attract more potential users.

CPI advertising

No matter your app is paid or free, Cost-per-install ad payment method is a good way to show ads in the ad network. As install is the final goal for app, CPC or CPM will not be available for apps comparing with CPI.

Press Release

Press Release will obtain very positive results thanks to the “newness” factor associated with Apps. You will post your app features on the press release sites, related column, etc.

Cross promotion

Once you published your app in Store, you can market it with cross promotion with other apps by installs and reviews exchange. It is free while it is still hard to find that publishers like you. You may try some Cross-promotion networks (CPN), Facebook group or exchange forums.

Make a video

Videos shows great ability even just 30 seconds, it has power to show users why the App is worth a try. Make up a story of your app? Show the real life? Yeah, both OK.

Offline promotion

increase app downloads - offline promotionMake connect with your friends and families. You may ask them to help you spread your app in their relationship circle. Also, participate in meetings or conferences that are relevant to your App, and make full use of it to build partnerships.

Content Promotion

It is something like PR, which also helps app/app link with essays. It is your own blog, we mean you can introduce any information of your app. And you post the blog in some marketing sites like Quora to get more external links.

App reviews and rating

Apps that have more positive reviews is more likely to be downloaded. Therefore, you can invite your friends, families, followers on socia media and users to write positive reviews on your app. Also, you can buy reviews from which is an agency dedicated to offer positive reviews and high ratings for iOS, Android and Mac app from real users around the world.


Each of these methods to increase app downloads is suitable for all kinds of apps. No matter your app is related to dating, learning, photo, earning money or games, you can use all of them to increase your app downloads.