After publishing an app on Google Play Store or Apple App Store, the most important thing is to let people know the app and download it. There are millions of apps in the market. Therefore, it is important for mobile publishers to know how to market an app and increase app downloads, in case that their apps are unnoticed.
There are many factors affecting app downloads.In this guide, let us discuss the factors affecting app downloads and tips to increase app downloads.
Factors affecting app downloads
- Icon – An attractive icon can drive more users to pay attention to your app and install it.
- Description – A comprehensive description can make users understand your app completely.
- Screenshots – Appealing screenshots can help your app stands out from other competitors.
- Videos – Most users would like to install an app with its fantastic video.
- High rating and positive reviews – Users prefer one app which gets a higher rating and more positive reviews.
- App ranking – Another essential factor is the app ranking on App Store search results.
- Keyword relevance – If you read our previous blog, you may know we have shared the importance of keywords and how to select.
- Localization – The app performance in one region will affect its ranking in other regions.
- Social proof – You know people enjoy social media. So these platforms also affect the app downloads.
- Retention – Whether your app retention can be kept within a period of 30 days, it also affects the ranking.
- Active users – The more active users you get, the more app downloads you will gain.
How to Increase App Downloads
App Store Optimization
App Store Optimization has the greatest influence on the numbers of downloads once your App is on display in the stores, which is also the most effective way to increase app downloads. You need to know these app details also will affect the downloads numbers: a detailed description, keywords, special features, and benefits.
All apps are made into different categories with keywords. So Keyword Optimization is still far important than other factors. You can buy app keyword installs from real users gathering in some site. The app will generate many downloads in a short period which also will push app rank higher. Of course, a higher ranking app will attract more potential users.
No matter your app is paid or free, Cost-per-install ad payment method is a good way to show ads in the ad network. As install is the final goal for an app, CPC or CPM will not be available for apps comparing with CPI.
Press Release will obtain very positive results thanks to the “newness” factor associated with Apps. You will post your app features on the press release sites, related column, etc. Some Press Release sites require users to pay so that promote apps, which is more valuable and worthy investing.
Once you published your app on app stores, you can market it with cross promotion with other apps by exchanging installs and reviews. It is free while still hard to find that publishers like you. You may try some Cross-promotion networks (CPN), Facebook group or exchange forums to help you achieve your success.
Make a video
Videos show great ability even just 30 seconds, it has the power to show users why the App is worth to try. Make up a story of your app? Show the real life? Yeah, both OK.
Make connecting with your friends and families. You may ask them to help you spread your app in their relationship circle. Also, participate in meetings or conferences that are relevant to your App, and make full use of it to build partnerships. Also, you can advertise your app on some people-crowed places, like subway, elevator, bus station, etc. Putting your app post or video in these places is a good idea to increase your app exposure rate in a short time.
It is something like PR, which also helps app/app link with essays. It is your own blog, we mean you can introduce any information of your app. And you can post the blog in some marketing sites like Quora to get more external links. Indeed, there are some websites where you can publish guest posts, so you are able to make use of this chance to get increasing organic traffic of your app.
App reviews and rating
Apps that have more positive reviews are more likely to be downloaded. Therefore, you can invite your friends, families, followers on social media and users to write positive reviews on your app. Also, you can buy app reviews from a reliable company which dedicated offering positive reviews and high ratings. Their professional services and rich experience can help you avoid many difficulties and save much time and efforts.
If your app is paid, this method is very suitable for you! Most users would like to get something for free. Therefore, as you can imagine that you will get numerous installs during the time-limited period. Before doing that, you have to ensure lots of users will know this news, which asks you popularize your app via social media platforms, advertisement, etc.
Increase your app keywords coverage
App keywords have a huge impact on app ranking and downloads. If your app cover more relevant keywords, which means that it is very likely that more users will find and install your app. Once your app shown in the search results, there is a great possibility your app will be installed. Therefore, increasing the keywords coverage rate is essential for app developers to get app installs. There are some tips for you to increase keywords coverage:
- use some keywords tools to expand your keywords
- analyzing competitors’ keywords
- add keywords in title and subtitle
- put keywords in reviews
- add right keywords in keywords period
Pay attention to your users
To increase app downloads, you have to know your app is used by whom in details. It is important to analyze users, which can help you know what your users want to get from your app and how to satisfy their needs. What’s more, it is vital for you to generating continuous downloads.
Incentivize users to make referrals
Comparing with other incentive methods, making referrals is a trusted and quality way to get app installs. You can motivate your existing users to refer your app to their friends. Also, they can advertise your app on their social media platforms to attract more potential users.
Each of these methods to increase app downloads is suitable for all kinds of apps. No matter your app is related to dating, learning, photo, earning money or games, you can use all of them to increase your app downloads.