The iOS platform has really maintained its current position despite rivals threatening to make it irrelevant with cheaper options. The iPhone is still a beloved smart phone — a device that is only associated with the classy group of individuals. For this reason, iOS apps can really prove to be profitable if introduced and marketed well. The one thing you need to remember is that attracting users to download your iOS app is a skill that can be learned. However, it’s easier said than done, which is why you should learn to increase iOS app downloads with these simple tips.
Target your goal
We’ve seen people building apps of all kinds. But the question is: do these apps receive the desired attention? Well, the answer is no, they don’t. Thankfully, there is a way to beat this challenge. When you head to the iOS store, for instance, you can always see what people are searching for. Then you could make a list of ideas based on certain keywords around those ideas.
But this also applies to the marketing aspect of it. If you already have an iOS app, you could search the app store to see how competition is like. For example, if you own an iOS travel app that caters for residents of San Francisco, you could search for keywords like ‘’ San Francisco travel’’, ‘’travel California’’, etc.
Sometimes you end up with too many results for particular keywords and this is both good and bad. It’s good in the sense that the keyword is already popular. But it’s bad because of the enormous competition, thus making it even harder to get the top spot.
But you can still increase iOS app downloads through a process called App Store Optimization or ASO. This process requires you to experiment with different keywords until you can find what works. You need to keep trying with 2 or 3 keywords to identify a niche space.
Engage the user
From the word go, your iOS app should be built with the end user in mind. And the most meaningful ways to engage potential app users is by educating them on how beneficial your app could be in solving their needs. This is where creativity also comes in. When describing your app in the iOS store, make sure you do so use clever, keyword filled lines that perfectly summarize what the app is all about. To increase iOS app downloads, you should tell them what makes your app special and how it stands out from the rest.
Your favorite keywords should exist in both the title and description of the app. But remember not to over-populate those areas with keywords. Another thing to remember is that you should avoid naming your iPhone app with names that are kind of similar to that of existing iOS apps. This mistake does harm to your marketing efforts.
When describing your iOS app, you should aim to localize your app in the most common languages such as French, Spanish, Chinese, Korea and so on. Google Play already has a feature that can do so for its users. But since you’re marketing your app on the iOS app store, you’ll need to do it yourself or hire someone to do it for you.
Required permissions must be declared
When someone is installing your app, remind them of all the permissions that your app will require during installation. You should be honest from the start since users will see them anyway. Tell them about the app’s features and any monetization models you might be having in place.
Blog about your iOS app
By now, we are assuming that you have already submitted your iOS app to the iTunes store. If you’ve done so, then the next step is to create a website or blog around that app. The aim of this website is to educate potential users of the app’s features and functions. To help them get a general feel of how the app works, you could also include screenshots and videos explaining the same.
Once you have a few posts up and running on search engines (it could take a while though), have a few of your friends reviewing the app and commenting on your site. This trick is used to encourage others to write their comments or testimonials on your site. After all, people are likely to leave their reviews on your blog when they see that it has an active community of readers.
Use social media and some popular review sites
Social media can help you reach a wide audience in a very short time. Currently, Facebook is the most preferred social media platform for users of all ages. But don’t stick to Facebook alone. You can also market your app on Twitter, Google+, YouTube, and MySpace.
Now, when it comes to social media marketing, you already know that there are two ways to go about it. You could use paid social media marketing or even ask your friends to share your app with their friends. If you choose paid advertising, then you will need to select your audience and laser-target them according to their specific needs which your app is able to fulfill.
Then when you are done with this step, you should also submit your app for review in popular iPhone app review websites on the internet. These popular review sites already have readers who visit them on a daily basis to keep tabs with the latest development in iOS apps. You want to target these users as much as you can, even if it means paying the editors there to have your iPhone app talked about a few times. Obviously, the more reviews you get, the more opinions you receive concerning the app. This will automatically increase iOS app downloads from your end.
Avoid traditional means of advertising iOS apps
Unless you can afford it, there is no reason that justifies you going the traditional way of marketing. And that is where free classifieds and link exchange programs come into play. These advertising techniques will pay out in the long run, plus revenue from these sources can be very consistent. This trick works very well when applied alongside paid social media advertising. It will increase your exposure among iPhone users globally.
Offer free downloads for a limited length of time
One way to increase iOS app downloads for your app is by launching and offering it for free or at half the price. You could also leverage on apps that promote free or discounted apps just the way daily deals websites work.
App store optimization
Before marketing your app, each developer should focus on how to do app store optimization. It is an effective method to popularize your app and increase iOS app downloads on App Store. Also, your revenue will be increased in a short time. About the details of app store optimization(ASO), you can visit this post published before.
Boost app ranking
85% users would like to install an app through searching one certain keyword on App Store, which means that the higher ranking your app gets, the more downloads you will gain. Therefore, to improve app ranking, you have to spare your efforts on app marketing, app store optimization, app quality and the users. Maybe you want to ask why should we pay attention to the users. Actually, analyzing the users can help you understand your app completely. You can learn much information you ignored before from the reviews of users. If there are many positive reviews, your app will have a higher ranking than other apps. Of course, if you have enough budget, you can buy app reviews from a responsible company.
Keep eyes on description
Actually, app description is the first important part where users can learn about your app clearly. An app has an attractive description more likely get numerous downloads. Indeed, the Apple only allows developers show 3-4 lines of description, you can click “read more” to learn more information about an app. So, you must create an appealing description to attract more users to click “read more” so that improving the conversion rate. You can add some main keywords in your description, especially in first three lines. What’s more, you have to introduce the function and advantages in the area to increase iOS app downloads.
Pay attention to ratings
Just like the reviews, app ratings also have a huge influence on app ranking, app downloads. Also, more app ratings can help an app build a good reputation. If you look at the apps in top charts on App Store, you could found all the apps have more 4/5-star ratings. While, now, most users would not like to leave their reviews and ratings after they use your app. To achieve this goal, developers are struggling with getting app ratings, including asking for others help, advertising in social media and forums, exchanging ratings with other developers and buying app ratings from a reliable company.
Paid methods of advertising can increase iOS app downloads within a short time. But you also need to approach it carefully to optimize your ads in such a way that no advertising dollar is going to waste. Of course, the other methods are long term, and still very effective. Therefore, having a marketing plan that collectively applies the above tips will go a long way into increasing your iOS downloads.