Many iOS apps are available for Apple users, which makes it a little difficult to increase the visibility of your apps in App Store. Your apps are better enough to provide a customer-friendly space to cater for their needs. However, the downloads and ranking do not meet your expectations. This is because the hardest part comes after the creation of the app, that is the promotion of your iOS apps. Here, we have gathered some methods to help promote iOS apps.
Full comprehension of your app
We do not deny the importance of promotion, but the full comprehension of your app is equally important as a promotion. As a professional marketer, it is essential to have a deep understanding of your apps. You need to make know these things clearly: what is the main function of app, what is the designated customers, how is it going when customer experience your apps, what is the disadvantage of your apps, when do your app arrive its peak demand and what is the difference in geographical distribution of your app. Only have a thorough understanding of your app, can you achieve a success in your promotion.
Make your apps become pre-loaded
The download quantity and the number of actual users are interdependent with the app promotion. One major way to promote iOS apps is to make your apps become the preloaded apps in a mobile phone. In order to target this goal, you should communicate with the cell phone manufacturers. Although it might cost a large amount of money, it can be the efficient way to increase the download quantity and promote your app products.
Collaborate with others
Most people like to follow others and be influenced by the words of some celebrities or well-known business people. Collaborate with these people can quickly build up your iOS apps’ identity and gain recognition in related fields. These people may include influential bloggers, newspaper journalists, professional tech writers in a social network like Facebook or Twitter. Promotion by the third-party seems to be objective and acceptable for customers. Also, you can collaborate with a reliable app store optimization company to help you promote your app.
Leverage your app Mobile Website
Phones are the sweetest companion for us in this fast-paced society. We can do almost everything with our phones. If you have already had a fully functional app website, try to make it more mobile-friendly because it can be one of the most accessible ways to promote iOS apps. For those people who are interested in your company or your apps through other promotion channels, they will find their way to your websites.
You should make sure when those potential customers browse your websites, they can get all they want from the keywords, pictures and user guide videos.
Create a User Communities
The already existing customers are hard-won, we should make them stay close connection with your apps. Create a new website or a forum to form a user community is practical. Some app description and scree-shots should be included in this community to make customers fully aware of the characteristics and features of your apps. Also, it is recommendable to post the newest news about your apps to the community to make sure customers can remain updated and promote your iOS apps at the same time.
Get Your App Featured in An Official Blog
Maybe you just publish your app on your website, in addition, you can include it in your official blog to attract more users to install it. For example, you can write a story about your app and let the users know the purpose and background of your app. Show them your app’s function and more details, like app links, screenshots, and videos to help them understand your app carefully.
Create An Appealing Icon
With over 1.5 millions of app in App Store, there is a big challenge for iOS app developers to get their app visible. To solve this problem, many app developers choose to beautify their app’s icon to attract more users to find and install their app. You should consider the following tips when you make your app stand out:
- Have a special shape
- Use appropriate colors
- Do not use a photo
- Do not use a lot of text
- Be creative and beautiful
Do App Store Optimization Work
Just like SEO, app store optimization(ASO) is search engine optimization for app stores. It is a process to make your app more visible and attract more users to install your app. And with 85% users would like to install an app through searching in app stores, it is self-evident that app store optimization is essential for app developers to do. Indeed, you have to realize that the most important factor of ASO is keywords. You can add the keywords in title, subtitle, description, and reviews to increase the search ranking of your app.
Put Your App on Mobile App Review Sites
This method means that you have to find some reliable app reviews sites, putting your app on them to guide users to install your app. But you have to guarantee your app’s quality is good enough to be reviewed by audiences. When you reach out, you have to provide some support material of your app, like app links, summary, screenshots, video, etc. If your app received more positive reviews in these sites, you will gain a tons of traffic and installs.
Advertising in Social Media
Some popular social media is still a very useful method of app promotion. If your Facebook or Instagram has a lot of followers, you can completely use this platform to advertise your app. Of course, only if your app has a high valued content, your fans will advertise your app to their account. And, it is a method to help you get more app installs and organic traffic. In addition, you can use the paid method in these platforms to popularize your app if you have enough budget.
Searching some targeted keywords in Google and find the relevant blog about your app. Then, add a valued comment at below with valuable insight and your app link. Typically, this method is used in internet marketer space. But you can also use this method to gain high-quality relevant links and traffic to your app and landing page.
Gain Positive Reviews And 4/5-star Ratings
App reviews and ratings play an essential part in app promotion, which can affect your app installs and ranking in App Store. Thus, to promote an iOS app, getting more app high-quality reviews and 4/5-star ratings are necessary for app developers. There are some tips about how to get more app reviews and ratings:
- Ask your friends and relatives’ help
- Reviews exchange
- Incentivize users to give positive reviews and high ratings
- Use some useful plug-in
- Buy app reviews and ratings from a reliable company
All the app developers are dedicated to promoting their products. Right ways can make things easier with less energy and money. We are sure once well-equipped with the above 12 ways, you can see a progress in promoting your apps in a short period.