Mobile apps are gaining internet popularity and there seems to be an app available for every possible purpose. Designing apps is a lucrative business and the creative mind will never lack for new and innovative ideas. If you are this person you must learn how to effectively promote mobile apps in order to have the best opportunity for success.
The internet is an extremely large, effective marketing entity. You must be able to establish a network of platforms which work synergistically in order to promote mobile apps to the greatest possible number of customers. Promotion can’t be a haphazard effort. It must be well planned and meticulously executed. You are facing a plethora of competition on the web so your product must stand out from the crowd.
There are many possible ways to promote mobile apps. Having a unique product will not guarantee its success. You can offer a mediocre product with the right marketing campaign and experience unheralded success. The following list gives marketing strategies which have proven to be highly effective when it comes time to promote mobile apps.
App Store Optimization
People who visit the app store are bombarded with many thousands of available apps regardless of what they are searching for. The problem which the regular customer encounters is the confusing array of similar products. Many will perform the same function. One question becomes what can I do to inspire the potential customer to choose my app rather than one which my competition offers?
Visual appeal is a wonderful tool to use to promote mobile apps. Customers will stop at the product which does the best job of capturing their attention. They will only begin to look at the write-up after they have settled on the image which they like best. The write up must be good but it will not engage the attention of the viewer as much as a picture.
Apps are arranged according to established criteria. Customers who enter the keywords which apply to your app will look at the first few lines listed. For better rankings you will need to take the following steps.
- Use your main keyword in your app title.
- Carefully choose your keywords before you enter them to insure that every possible combination is available to your potential customers.
- Tailor the description of your app to the customers whom you wish to attract. You will never be able to reach everyone. The targeted approach will get the news of your app to the people who need it most. A detailed description will insure that you get the right traffic for optimum exposure.
- Evaluate the reach of your app and change the language and design to match those of your most likely customer base. If your customers are more than likely to be German for example, You need to speak to them in their native language and use symbols which they will readily recognize and identify with.
Buy App Reviews
Positive app reviews could very well be the best possible way to market your app. Customers will get a visual representation of what others think about it. This saves them the problem of having to read through your description as well as those of all of the other apps which they may be considering. People are very easily influenced by the perceptions of others and will make a quick decision based on positive reviews. A positive review is similar to the best word of mouth accolade that a customer can give.
Build a Microsite or a Teaser Website
These sites will allow you to promote your app in many different places on the internet. It’s primary purpose is to draw attention to the app. You can use them to showcase its convenience and capabilities. You can also use them to build a mailing list for correspondence, or to send traffic directly to your app.
Start a Blog
Blogging is a wonderful marketing tool which will garner targeted traffic to your site or app when you do it correctly. The beauty of your blog is that you post whatever you feel, whenever you want. Posts should be informative and pertain to the niche of people which will most likely have a need for your app. Information seekers should be able to follow a link to it or download it directly. A good informative blog will attract potential customers multiple times. You may want to establish a separate blog or attach it to your website.
Use Social Media
Social media has accounted for the success of many different new products. You need to build support for your app by establishing your brand on social media sites such as Facebook, twitter, LinkedIn, Google plus, periscope, and YouTube.
The beauty of social media is that it gives you personal interaction and provides your customers with up to the minute information. Many social media platforms allow you to post short informative videos about your product. Remember the friendly approach is best for social media. Post content in your social media accounts on a regular basis.
Submit your App to App Review Websites
App review websites can do more to promote mobile apps in one day than you can do in months. Be sure to study their requirements for inclusion and pitch them carefully. If you are accepted it will be well worth the time that you spent seeking it.
Post to Forums
Forums are a wonderful place to find like minded people to promote mobile apps to. Find forums relevant to your app and use them as a third person who has tried it and found it to be exciting. Interested customers will see you as a subject matter expert and begin to ask you questions. Satisfied customers will quickly spread the good news and increase it’s popularity.